From that chic floral head-gear to the tribal neckpiece mixed and matched with spiked dangle earrings, from flaunting silky straight hair to wearing lush green, sparkle black, glossy pink eye makeup, north-easterns are well known for their vivid taste in fashion. Be it the social butterfly, the girl next door or the queen bee, fashion has been infused deep in their skin. They wouldn’t fear experimenting- with hair colour, with eye-shadows or even a neon lipstick. And so are the fashion designers here. Experimenting with various fabrics and shades is their passion while producing a peerless piece and heaving a sigh at the end of the day enliven their faith. Their indigenous work received huge appreciation worldwide. The few designers of who reached the peak and in the process to make India proud are listed below, but they are not essentially in the order:
Dhiraj Deka, the zenith of intricate designs and traditional attire, started his career after passing out from J.D. Institute of Fashion Technology from New Delhi. Dhiraj explored the remote areas carrying out research on different silks. His brand Bibhusaa in Guwahati City under the banner of “Niru garments” is a portrayal of his passion and love for silk. His collection has been showcased in more than 50 prominent shows including London Fashion Week off Schedule Show, Sept 2013 in London, Shoppex International 2011 in South Africa- Durban, World Bamboo Congress Fashion Show in Bangkok-2009, etc.
A person of diverse attributes- a designer, a stylist, a choreographer, a coordinator and a film maker, Dipankar kashyap started his career in 1991 from choreographing a fashion show at the University of Pune. His numerous works as a choreographer and stylist include fashion shows, folios, TVC and advertisement campaigns. Besides holding to his several tastes, he also runs a store in Malviya Nagar, Delhi with exclusive northeast items.
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Being a pioneer in the field of fashion designing and choreography in northeast India, Prasantt has been working to promote haute couture in the region. Many supermodels like Nina Manuel , Jessy Randhawa, Mugdha Godse, Upen Patel, Candice Pinto, etc has carried his designs. He was honoured to design for 2000 dancers in the opening and closing ceremony of National Games, 2007 held in Assam. He had also worked as a costume designer for a number of regional films and documentaries.
Mehzabin Ershad, also known as Meghna Rita is no new name to the fashion backdrop of Assam. Her ingenious wardrobe demonstrates a rich projection of her artistic mind. The creative empress is known for her amazing traditional touch in her opus. Her work reflects a lot of embroidery and muga knitted and interweaved. Her collections were featured in more than 30+ shows in all over Northeast, Delhi, Mumbai, Kolkatta, Bangkok, Dubai, etc. Her brand label MEGHNA’s displays a wide angle of vivid colour and handiwork.
An alumnus of Pearl Academy of Fashion, Delhi, Nandini started her career in 2003. Her artistic nature initiated her to experiment with various fabrics, prints and textures. Her achievement as the second runner up in Gladrags Mrs India and subtitle award for Best Bombay Dyeing model helped her extend network to launch her label, KIRAMEKI. Her love for zari stone swarovski and mirror work can be weaved in her work. Her designs have been showcased in places like Birmingham, London, Kathmandu, etc. She is currently gearing up to showcase her fall winter Indo-Western collection, ‘Midnight Raga’ for the Shillong Fashion Week.
“I love the kaleidoscope of colours picked from nature and played on a piece of cloth.” This Artistic Lady never gets tired playing with creativity. Her love for fabrics and infusing imagination in it can be best witnessed in her designs. Born and brought up amidst the mixed culture of various tribes in Golaghat, Assam, was a great influence in her career to understand the colourful ethnicity of the people of northeast. She marked her career in 2005 with an exhibition in The London House of Commons. She has done more than 30 shows in Delhi, Mumbai, Chandigarh, Kolkatta, Arunachal Pradesh, Shillong including Dubai, London, Bangkok, Muscat, etc.
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Barsha Aditya Singh
A lady of dreams; her designs reflect her inner elegance and charm. She has a creative and an analytical mind. From that bridal gown to the traditional saree, her exquisite work makes it a high end piece. As a designer, she has worked in more than 30 shows in Kolkatta, Delhi, Bangkok, London, etc. Her skills in contemporary ethnic craft can be caught in her designer label VASUNDHRA.
Payal Oshan Goswami
Redefining an old idea into a new shape is what she follows. Fusing traditional fabrics like that of missing, naga, bodo, mizo, garo, karbi with various other materials is her unparalleled skill. Her collection has been showcased in many prominent shows- Assam Day in Las Vegas, Celebrating Assam in Thailand, Bangkok 2015, Rongali Festival, Dubai 2015 including Northeast Festival, Delhi 2014, Northeast Diva 2014, etc. ZAREE, her Indo-Fusion boutique with both Indian and Western ensembles, speaks not just of fashion but of style statement.
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It is never too easy getting into a designer’s shoe although it seems glittering from a distant. Her skilfully crafted patterns prominently brought her glory when she showcased her works in Rongali bihu celebration in Dubai. She takes pride in creating a piece of art rather than just a mere piece of clothing. An IIFT designer, Chinmoyee is basically focussed to promote Ari silk and Muga. Her ardent curiosity to experiment something new with fabrics and patterns eventually macadamized way to stretch her creation even in Dubai, USA, United Kingdom and the Middle East.
Chao Poran Gogoi
As a child he was always fascinated by bright, bold colours and dropped them in his drawings and paintings. As he grew up his taste enhanced when he could shape his imagination by cracking his NIFT examination. He worked as the casting coordinator of MTV’s Splitsvilla (Northeast Region). He is also working as the first and youngest coordinator and grooming mentor for Showtime, hosting partner of Femina Miss India Organization Northeast. Western wear- long dresses, cocktail dresses, evening gowns and luxury resort wear are his area of specialisation.
Joy Singh started his career from 2007. After completing his education from IIFT, Joy marked his career with 100+ shows all over northeast. Adopting western wear as his forte, he takes inspiration from the colours of nature and expresses them in his patterns and designs. His western collection includes a range of bridal gown, evening wear, party wear, etc.
A gift that she inherited from her mother- Creativity. A graduate of IIFT, Kolkatta 2010 Annie’s focus to transform normal and waste materials into something new and innovative has been praiseworthy. She fuses them not only for the fashion scene but also for regular lifestyle as well. Apart from displaying her creativity in numerous shows, movies and folios, Annie was also the Casting Co-ordinator for Star Plus’s Amul Masterchef India Season 4, Guwahati Auditions, 2014 and Costume Designer and Casting Co-ordinator for a commercial advertisement of Annapurna Group. She is coming up with her first Hollywood project, One Little Finger and some Bollywood projects soon. She also has plans to open a fashion institute and a multi-cuisine restaurant in Guwahati.
Kamal Lochan Borah
An optimist, a risk taker, Kamal Lochan after collecting his designing degree from Acharya Institute, Bangalore 2009 and Times Institute, Delhi 2006, started his career as a designer for labels like BESTSELLERS, ZARA, TOM TAYLOR, SELECTED, etc in an export company in Bangalore. The 5th Indo-Bhutan International Trade Fair in Bhutan, 4th Druk Gyalpo, Bhutan, Assam Fashion Show, etc. was some of his prominent shows where his collections were widely appreciated. His implementation of Indian and western silhouette without hurting sensibility of both the cultures can be observed in his designing label, VEDICAA.
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The young and enthusiastic Sandhya Kashyap started her career in 2013. In her early days, she designed clothes for herself. Her works were admired warmly which deliberately prompted her to choose designing as a profession. She also worked as a costume designer for Amrapali Gupta of Zee TV’s Qubool Hai. However, her happiness soared when she learnt that she is going to be a part of Paris Fashion Week this year!
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The 26 year old friendly and bubbly Nitu Kachari aspires of becoming an eminent designer marking way through her originality in ideas and placing them sharp on her profession. After passing out from J.D. Institute, Dibrugarh, she started mastering her art which can be perceived in her creations and which made her paved way for an Award of Excellence in a prestigious ceremony. Her collections exhibit a distinctive style of contemporary contemplation.
Photo Gallery:> Top 15 designers from Assam to be proud of