Brand Ambassador Priyanka Chopra boost to Assam Tourism | News, Entertainment, Art & Culture, Sports | Nelive

Brand Ambassador Priyanka Chopra boost to Assam Tourism

Sep 24, 2018 17:27
Guwahati
364
Share
Assam-Tourism-Brand-Ambessador-Priyanka-Chopra

The Assam government on Monday  told the state Assembly that it was bound by the contract with acclaimed actress Priyanka Chopra, who is the brand ambassador for Assam Tourism, against sharing any details of the agreement. However, the government claimed that tourists flow to the state had increased since the actress was made the brand ambassador.

In response to question, Assam Tourism Minister Chandan Brahma said it was not possible to lay details of the contract signed with Chopra in the Floor of the House due to confidentiality clause of the contract.

He said, “The financial component and copy of the signed contract cannot be given (in the Floor of the House) as per clauses of the contract.”

The minister said Chopra was signed as the brand ambassador for Assam Tourism in 2016 and claimed that there had been increase in tourists footfall since then. The state recorded an increase of 11.7% tourists footfall in 2017-18 compared the previous year.

Similarly, the revenue earned by the Tourism department has also witnessed a steady increase since 2014-15.  From earning Rs 58,98,580 in 2014-15, the revenue went up to Rs 2,09,56,919 in 2017-18 and has been Rs 61,53,411 in 2018-19 (up to August).

Source: TheShillongTimes

Sep 24, 2018 17:27
Guwahati
364
Share

WhatsApp, NorhEast Iindia, Breaking News, News, Assam, Manipur, Politics, Crime, Travel, Lifestyle, NorhEast, NorhEasters

Subscribe to NorthEast India Breaking News Alert by sending Start to 9958459882 via WhatsApp

About Author

See also

Bijoya Dashami, Dussehra
Guwahati Staff Curator
128
Assam Governor Jagdish Mukhi on Friday greeted the people...
Assam, NIA, Fake Currency, Guwahati
Guwahati Staff Curator
217
A National Investigation Agency team from Hyderabad...
Lalengzama Vangchhia, Mizoram, Bengaluru FC B Squad, Jammu and Kashmir Invitational Cup, Governor’s Gold Cup, Sikkim
Aizawl Staff Curator
78
Midfielder Lalengzama Vangchhia has been named the skipper...
Sikkim, UN Award, World’s First, Organic State
Gangtok Staff Curator
188
‘Small but beautiful’, Sikkim has set an example for the...
Assam Rifles, Gold Bars, Smuggling, Mizoram
Aizawl Staff Curator
312
A joint operation conducted by Aizawl Battalion of 23...